Our Story What We Offer The Experience Gallery Visit (806) 282-0997

Bakery & Grocery · Amarillo, TX

Taste what happens
when you show up
every morning.

Fresh bread, pantry essentials, and the kind of small-shop care you won't find anywhere else on South Georgia Street. Come in — we saved you a seat.

Freshly baked bread displayed on a rustic wooden counter at The Den bakery Pantry staples and grocery items arranged neatly on shelves
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Warm interior of The Den bakery with customers browsing

A corner store with
an open door

The Den sits at the intersection of Georgia and Polk — not the busiest corner in Amarillo, but the one that feels most like home. We started as a small bakery with a big oven and a stubborn belief that good food shouldn't require a reservation.

Today we're still doing that, only now there's a grocery side too. Pantry staples, local favorites, and the everyday things you actually need — all arranged the way we wish someone had arranged them for us.

No corporate playbook. No franchise manual. Just a shop that's been here, doing its best, for as long as we can remember.

100%
Locally owned
2
Under one roof
∞
Regulars

From the oven
and the shelf

Two halves of the same idea: feed people well, and make it easy. Browse what we've got — or come in and we'll point you to what you're missing.

Artisan sourdough and rustic loaves on a flour-dusted surface
Bakery

Fresh Baked Goods

Assorted pastries and sweets displayed in a glass case
Bakery

Pastries & Sweets

Grocery shelves stocked with pantry staples and everyday essentials
Grocery

Pantry & Essentials

Why people keep
coming back

Baked before dawn

Our ovens fire up while the rest of Amarillo is still quiet. That's how you get bread that tastes like morning — not like it arrived on a truck at noon.

Shop like a neighbor

We know our regulars by name. We remember how you take your coffee. This isn't a transaction — it's a Tuesday, and you've been here every Tuesday for three years.

Everything in one stop

Bread on the left, groceries on the right. Stop for a snack or stop for the week — the shop works the way your errands do, not the other way around.

The oven's on.
The door's open.

Whether you need a loaf for Sunday dinner or a full week of groceries, we're here — same corner, same warmth, same effort we put in on day one.

Find us on
South Georgia

Address

506 S Georgia St
Amarillo, TX 79106-8910

Phone

(806) 282-0997

Hours

Monday 7:00 AM – 6:00 PM
Tuesday 7:00 AM – 6:00 PM
Wednesday 7:00 AM – 6:00 PM
Thursday 7:00 AM – 6:00 PM
Friday 7:00 AM – 6:00 PM
Saturday 7:00 AM – 5:00 PM
Sunday 8:00 AM – 2:00 PM
Is this your business?This is my business